Evolution keeps itself a secret for your own protection. The world we live in is 'dominate' or 'be dominated'. Therefore, evolution insists you just 'be'; not 'be aware.' An effective social warrior lacks the self-control to hesitate and ask: Why?
Below are some examples of the human need to rise to the top and gain social recognition [status] as dominant. See: Basic Instincts
The United States didn't go to the moon for the advancement of science or intellectual enlightenment. The real motive was the American need to feel dominant over Russia and to impress the rest of the world.
France and Great Britain teamed up in the design and production of the Concorde, a government-subsidized commercial airplane incapable of making a profit. The main purpose was "national pride," a form of dominance. Russia also felt the need for national pride, so they created the TU-144, a slightly safer but less comfortable airplane that served no passengers.
In the 20th century, the United States was the most dominant economic power. The Chinese, however, have expressed: "We endured a hundred years of national disgrace” (1839–1945) because of demoralizing foreign intervention, the loss of Chinese territory to foreign colonies, and the subjugation of China by Western powers, Russia, and Japan. Now China is reasserting its status as a dominant country.
The Burj Khalifa building in Dubai has been the tallest building in the world since 2008. It is beautiful, but ridiculously tall; they could have called it an EGO tower. It wasn't built for practicality. Dubai wants the world to know that we too are an advanced country.
People pray to an imaginary talisman (god) to give themselves the confidence to achieve dominance. The talisman may be imaginary, but the act of praying can indeed bring some limited wish fulfillment to an individual's life experience.
A scene from the 2015 movie Fifty Shades of Grey.
Despite over 40 years of equality, evolution directs women to prefer a man of great social dominance because a socially dominant man has the power to elevate her status.
Note: The movie is fiction and portrays the alpha male-seeking woman as a victim.
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Evolution keeps itself a secret for your own protection. Evolution does this by directing women to prefer men whose behavioral traits are closer to the [subjective] rather than the [objective] end of the personality spectrum. That is to say, women prefer men with weaker self-control who tend to be more interested in winning than in understanding the truth (ego-driven social warriors). In a dog-eat-dog world, the enlightened and conscientious man will have a more difficult time competing for resources and, most of all, for women.
[New State] is an organization to help overcome this disadvantage by reducing the need to compete and dominate for the most difficult-to-fulfill necessities, thus taking the sting out of life.